siemens. answers. >> a discount giant that makes cheap chic -- target. with $65 billion in sales, it's a retailing icon. >> it earns more than microsoft, dell, johnson & johnson. if you look up coca-cola's earnings, target earns more than any of those companies. >> more than 350,000 employees, more than 1,750 stores in 49 states, 30 million guests visit their stores in a single week. >> how do we move forward faster? how do we improve the profitability? how do we improve the guest experience? >> i think one of the smartest things target did was reach out to people who are excellent designers and have them do lines exclusively for the store. >> and then they can say, "i just got this isaac mizrahi dress at target for 50 bucks!" and it became almost a badge of honor to say that. >> target's growing enormously. target's in places that you wouldn't expect to see a discounter. >> we want to be america's favorite store. we want them to drive by all other retail competitors because there's something special about target. >> hi. my name is russell simmons, and i